Connecting with consumers today
takes a different approach...
and in the post-advertising era, experiences are the new ads. From mobile and digital engagement, original content, to branded activations, helping brands connect with their consumers takes a different creative approach for today’s diverse audience.
An interdisciplinary creative thinker with over 15 years of agency, non-profit, and freelance experience, I approach every challenge with empathy, placing myself in the consumers’ shoes while creating integrated campaigns and experiences for clients. I believe in the strength of community and attribute my leadership style and creative expertise to my teammates, clients, and fellow collaborators who have helped challenge the way I approach design and marketing.
I take that community-based approach outside of the office, dedicating my time to non-profits as a skill-based volunteer helping organizations incorporate art and design to help promote causes for women’s initiatives, marginalized groups, and public health through community programming. Aside from that, you’ll find me either in a yoga studio, being walked by my dog, or in the kitchen baking for the office.