adidas Superstar 2020
In celebration of the 50th anniversary of the classic shoe, adidas wanted
a campaign that engaged creators and inspired game-changers.
Change is a team sport.
A year-long celebration that inspired and supported game-changers that are making a difference in their communities through one simple belief - creative collaboration can change anything.
Beginning with digital shorts to promote in-store activations, adidas engaged consumers at multiple touchpoints from online/social contests, influencer partnerships, community hosting events, and experiential activations, through to retail pop-ups to drive sales and promote the iconic shoe.
