Reebok Aztrek Launch
The 90s are back for a new generation to discover the Aztrek collection.
Sooner or later, everything old is new again.
Tasked to transform the Footaction Capsule space into a reflection of the 90s, we captured the attitude, emotion, and styles of the era through storytelling that inspired today’s digital consumer at every touchpoint.
Developed an integrated creative PR plan and in-store experience that engaged consumers from online contesting, paid social, micro-influencer seeding, to a nostalgia-loaded pop-up space and VIP private launch that brought the details of the 90s to life.
