Guinness x Fionn MacCool’s
Through the art of storytelling, a limited run promotional cookbook brought traditional tales and Irish cooking together for a St. Patrick’s day celebration.
Fionn MacCool's takes pride in Irish traditions from the ingredients used in the kitchen, to the Guinness “perfect pour”, and the true pub experience. A promotional cookbook for St. Patrick's Day filled with recipes using Guinness and celebrating the traditional Irish pub that guests can share year-round.
Work included: Concept development, art direction, shot list development and storyboarding, photoshoot direction, pre-press and print approvals, and social media marketing plan.
Photography by Michael Haley
