Reebok #AlwaysTraining
Proud to welcome the newest addition to the team, Reebok Canada
launched a campaign announcing the new partnership with
Toronto Maple Leafs, William Nylander.
#AlwaysTraining
Developed original content and creative for Reebok’s new digital campaign with William Nylander. Asking the simple question: “How does an athlete train?”, we created a campaign narrative exploring a behind-the-scenes look at a professional athlete’s routine and motivations.
Following the campaign, developed a social contest and hosting event with SportChek for a chance to workout with Nylander.
Father’s Day activation where contest winners won a shopping spree at SportChek with their father, along with a workout and lunch with William Nylander.
