Marvel’s Black Panther
Film Release RFP

Invited to participate in an RFP for Disney and Marvel’s Black Panther film launch in 2018. The ask: promote the film release while educating consumers on the new characters and fictional world through shareable content. Excited by the prospect, we developed a marketing plan, along with an interactive in-theatre standee, and two activation concepts:

Escape from Wakanda where guests navigate a themed escape room through a labyrinth of puzzles while learning the truth behind the Black Panther legend; alternatively, Explore Wakanda in which a museum takeover event introduces guests to the world of Wakanda and the dynamic characters through an interactive exhibit filled with easter eggs of information and activities.