Tangerine x Raptors
2019 Partnership
To launch the 20-year partnership with the Toronto Raptors,
Tangerine hosted a takeover of Yonge & Dundas Square.
Fan Anthem
The week-long event included: a video booth for fans to record and send the Raptors a cheer message during the upcoming season; and a slam dunk photo booth; along with athlete appearances, and games and prizes.
The fan recordings created an anthem video to be played in-arena at games, and the activation provided content opportunities, encouraging social media engagement and rewarded fans with ticket giveaways and prizing.
In-arena Activation
Throughout the concourse, fans could enter to win Raptors prizes increasing lead gen for Tangerine, along with an opportunity to sign up for a Tangerine account.
