Scotiabank Hockey Day in Canada
To celebrate the 20th anniversary of their flagship program,
Scotiabank was looking for a bright idea.
Spark The Rink
Connecting hockey fans across Canada with the local Yellowknife festivities, we created the Spark The Rink installation to extend the on-site experience nationally through broadcast and online integration.
By encouraging hockey fans to engage via social using #HockeyDay they could light up the rink with the colours of their favourite NHL team. The activation mimicked one of Yellowknife’s largest tourism attractions, the Aurora Borealis, and allowed Yellowknife hockey fans to play outside a little longer.
